Challenge

As a member of the PUMA Group, Stichd is specialized in creating and designing fashion merchandise like bodywear, fanwear, or lifestyle items for the biggest sports brands globally including Formula 1, Formula E, Red Bull Racing, Manchester City Football Club, and many others. 
 

Solution

Together with our CommerceCloud partner, wolfpack, Penfield Digital was tasked with setting up and integrating a multi-cloud solution including Salesforce Commerce, Service, and Marketing cloud. As part of the Marketing Cloud setup, we had to integrate all the different brands that Stichd manages into one account using a structure with different Business Units (BU’s). In order to ensure a flawless customer experience, both transactional and commercial, it was critical to ensure data integrity among the BU’s.

Given that there is no direct connector between Salesforce Commerce and Marketing Cloud, Penfield Digital implemented a custom solution to connect the two systems. Once Service Cloud become available, this was replaced by an out-of-the-box connector between Service and Marketing Cloud.

Penfield Digital also supported Stichd by setting up multiple transactional workflows and notifications in the form of triggered emails for each of their brands.