Increasing the frequency and size of donations while creating a better customer experience
Toolkit: Marketing Cloud (Email Studio, Journey Builder, and Ad Studio)
Penfield Digital was contacted by the Dutch Wereld Natuur Fonds (WWF) to support with designing, building, and launching of their campaigns to increase the number of donations. WWF was in need of a partner that can act as an extension of their team given that many of their employees were copying with long-term sickness. This meant that their internal capacity to support campaigns was limited.
As part of our Managed Services package where we provide end-to-end support from design till launch and continuous monitoring, Penfield Digital is able to ensure both short and long-term availability of our staff depending on the needs of the client. We started off the project with an in-depth workshop to really understand the scope of work and then dedicated two Penfield Digital Solution Consultants to WWF for two days a week for the duration of the campaign.
WWF has been very satisfied with both the approach and the results of the campaigns. As part of the project, many different customer journeys and email communication has been prepared and automated using Journey Builder and Email Studio from Marketing Cloud. After the initial project ended, WWF saw the need to have long-term access to dedicated Solution Consultants at Penfield. At this stage, a Strategist also got involved in the project to help WWF set up a year plan to optimize current campaigns and create new campaigns with the purpose to increase the engagement of customers, fans as well as the amount of the overall donations.